Building Link Exchange and Link Popularity Strategy Secrets
October 27th, 2007 | by Naimp | Posted in Internet, Marketing, Online Business |Building a link popularity strategy these days has become
very difficult and time consuming. The search engines have
evolved and it is much more difficult to cheat the system
that prevents spam websites from appearing at the top of
search engines. This has made a successful link popularity
campaign a lot more tedious and more work than previously.
However, you do not have to be a search engine optimization
expert to get good good rankings. Follow these link
popularity basics and you will get good search engine
rankings over a long period of time.
Google mentions on their site that a link from Yahoo and
Open Directory constitutes as a vote of quality as in the
Google webmaster guidelines. Get listed in the two most
important directories on the web. Google favours older
websites and applies a sandbox filter for new sites making
it difficult for webmasters to spam the search engine. It
can take a new website up to 12 months to rank well in the
organic listings. A link from these websites will
definitely help new websites to break out of the Google
sandbox.
List your website in second tier directories like Best Of
The Web, Business.com, MSN BCentral and Gimpsy. You can
also list your website in a few third tier directories like
Joeant and UncoverTheNet.
Do a newsworthy press release to obtain free publicity and
get good quality links pointing to your website. You can
get good quality free links from PRLeap and I-Newswire. It
costs $80 dollars to get a good quality link from PRWeb.
Google trusts Wikipedia even more than Open Directory.
Getting a link here will definitely boost your rankings.
However if you submit a link for your home page it will
very likely be removed and considered as spam. The secret
to getting listed in Wikipedia is to have a very
professional and informative article on a niche topic. Then
in the niche category on Wikipedia you can suggest your
article as an external link and you will still find your
link in a months time.
Search for popular forums related to your niche. Register
for them and create a signature with anchor text based on
your keywords. Submit regular informative posts and
helpful. You will gain link popularity and people who read
your posts will also click on to your website.
Do a search on Google for the top websites for your related
niche and get those websites to link to you. On topic
links will boost your search engine rankings, but avoid too
much reciprocal linking as Google will penalize you.
You can write your way using articles to the top of search
engines. Submit your polished article to the major article
directories like Ezinearticles, Goarticles, Article
Dashboard and Article Alley. You will good quality links
pointing back to your website.
Once you put these basics into practice you need to focus
for at least a period of 6 to 12 months and you will find
that you will start getting top search engine rankings.
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