Auto auctioneers need a variety of skills to be able to perform this task both efficiently and professionally. There is a lot more to the job than standing before the crowd taking bids. Of course, one of the most noted skills is the chant by which the auctioneer uses throughout the bidding process. Done correctly this can be very impressive and is most likely the main thing people think of when the word auction is mentioned. This is something that has to come from within the person. They have to develop this through learning what they are capable of and practicing their own technique. The schools encourage the students to begin at small auctions to help get this type of experience.

There are many behind the scene responsibilities that auto auctioneers must also know how to handle. For instance, it is very important that they have contract writing skills. This is a big part of auctioning off automobiles. If they can not write or understand the contract this could mean a lot of confusion for everyone. They must also have cashier skills and have the ability to keep accurate and up to date records involving every detail of the auction they are participating in. They even need to be good at advertising to help bring in the potential buyers. Being an auto auctioneer is an important, all-encompassing job.

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Include measurements, color, size, and fabric content, manufacturer, washing instructions, weight, texture and anything else you can think of. Use lots sensory adjectives to describe the item. eBay shoppers can’t touch, feel, or hold the item, so you have to help them envision how wonderful it is. Anticipate what shoppers will ask and include that information on the listing. You’ll save time in the future because you won’t have to go back and take the item out of storage, examine it for the requested information, and reply to their email. Look up that item on the Internet and see how retailers describe it. I am not advocating that you plagiarize material from the Internet, but you can definitely get ideas by researching how the big companies describe their items.

If the item has a flaw, be honest and mention it, and show a photo of it. THE KEY IS TO BE HONEST. You can’t fool eBay shoppers, they are sharp and they care-fully examine their purchases. Many times, a small flaw is not an issue, and as long as you mention it, some buyers just won’t care. This could even work in your favor. Case in point: I had bought a beautiful cashmere sweater at a garage sale to sell but didn’t realize it had a hole in it until I got home. The hole was beyond repair. I listed it anyway. I mentioned the flaw in my listing and a buyer contacted me to ask if I had more damaged sweaters to sell. It turned out that this buyer was searching for sweaters to use as the material for making small dog sweaters. From then on, I kept her and her business in mind when I was shopping and we have now a great business relationship. There really is a buyer for everything.

You’ll have a better reputation when you mention the flaw up front. You will also avoid the hassle of the return-refund process, and you won’t risk getting negative feedback.

You may want to use an auction template service such as Seller Sourcebook. SSB provides thousands of templates that literally dress up your listings and make your listing more visually appealing, professional, and interesting for potential buyers.

Learn more about selling on eBay by visiting my blog where you can listen to eBay ausio tips while you work.
Suzanne Wells is an eBay Power Seller, author of “The Stay-at-Home Mom’s Gude to Successful eBay Selling,” eBay Consultant, and mom of 2 in Atlanta, GA.

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